6 Practical Tips for Effective Headline Development

A lot of the positive responses a write-up will receive rest on the headline. The headline is the title of the article and is the very first line on which the reader’s eyes will fall when reading a write-up. A bland, unexciting headline will fail to stir the interest of the reader even if the [...]

5 Ways You (Yes, You) Can Make Copy Good

Everything about a write-up – its perceived value, efficacy and message – rests upon good copy.  Copy is substance and without it, even the most skilled and well-meaning writer and his article will be ignored or derided, the article’s message lost and considered worthless. Is it still any wonder why people go through great lengths [...]

5 Ways to Write Copy and Avoid Being Clever and Critical

There are times when writing can inspire such strong emotions that you find yourself becoming critical or overly clever. While it may sound or look good to you and a few people who know you, it may not always have the same kind of reception with the rest of your audience. By using a tone [...]